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The following references are from Understanding Evangelical Media: The Changing Face of Christian Communication. Peter A. Kerr authored the chapter on evangelical PR. This chapter also contains articles authored by Michael Ray Smith, Michael Longinow, Elizabeth McLaughlin, and Terry Lindvall.
"Megachurches Cancel Christmas” (p. 224)
Christianity Today
"Jimmy Baker: Scandals" (p. 225)
Wikipedia Entry
"Jimmy Swaggart: Scandals" (p. 225)
Wikipedia Entry
"Jimmy Swaggart: Apology Sermon" (p. 225)
American Rhetoric
News Coverage of the Jimmy Swaggart Scandal (p.225)
"Ted Haggard: Scandals" (p. 225)
Wikipedia Entry
"Spin Doctoring" (p. 226)
Wikipedia Entry
Hurricane Katrina Relief Efforts (p. 227)
Evangelical Free Church of America
Hurricane Weblog: Katrina Relief under Way (p. 226)
Christianity Today
Spiritual Leadership Inc. (p. 227)
Alexis de Tocqueville’s Democracy in America (p. 229)
Blinded by Might (Cal Thomas & Ed Dobson) (p. 230)
"Charles Finney" (p. 233)
Wikipedia Entry
"The Second Great Awakening" (p. 233)
Wikipedia Entry
"PT Barnum" (p. 234)
Wikipedia Entry
"Ivy Lee" (p. 234)
Wikipedia Entry
"Edward Bernays" (p. 234)
Wikipedia Entry
"SBC Lifts Disney Boycott, Urges Parental Diligence in Education”
BP News
"Conservative Christian Boycott of Disney Company" (p. 235)
religioustolerance.org
"How the Salvation Army Uses News Releases" (p. 235)
Marketing Power
“Wal-Mart Philanthropy: Do Their Dollars Really Make a Difference?” (p. 235)
National Committee for Responsive Philanthropy
"Proud Moments in Baseless Extremism: AFA Encourages post-Turkey Day Wal-Mart Truancy"
Goodasyou.org
"Carl F. Henry" (p. 237)
Wikipedia Entry
These links include a wide range of academic, religious, and secular views of evangelical media, from satirical criticism to enthusiastic application.
News Reports
"Ga. Church: Call this Number for Free Gasoline"
USA Today
Producers & Publications
Top 6 Megachurch Resources List
Christianity Today
We Are Southern Baptists (North American Mission Board TV spot)
Satire
Real Preachers of Genius
Evangelical Christian Public Relations
Resources for readers of Understanding Evangelical Media:
The Changing Face of Christian Communication
Quentin J. Schultze and Robert H. Woods Jr., Editors (InterVarsity, July 2008)