Evangelical Christian Advertising

Links to Materials Cited by Page in the Book

The following references are from Understanding Evangelical Media: The Changing Face of Christian Communication.Terri Lynn Cornwell authored the chapter on evangelical advertising.

Listen to an excerpt from the author's discussion of an earlier draft:

Direct link to audio file (541 KB, WMA)

The chapter also contains articles by Rick Jackson, John Lawing, Mark Taylor, and David Bedsole.

Willow Creek Community Church (p. 214)

Thomas Road Baptist Church (p. 214)

Purpose Driven (p. 214)

Excerpt on "Saddleback Sam" (p. 214)
The Purpose Driven Church

"Focus on the Family Advertising during Supernanny this Monday!” (p. 214)
Daily Kos

The Antichrist for-a-Day Award (p. 215)

Christian Game Developers Conference (p. 216)

Commercial for the Innovate Conference at Granger Community Church (p. 217)

"Asa Griggs Candler" (p. 220)
Wikipedia

"Wanamaker’s Department Store" (p. 220)
Wikipedia

Red Campaign Official Site (p. 222)

Television Ad for the United Methodist Church

(p.223)

Additional United Methodist Church commercials available here: 1, 2, 3, 4, 5, 6, 7

World Vision (p. 223)

Links to Additional Online Perspectives

These links include a wide range of academic, religious, and secular views of evangelical media, from satirical criticism to enthusiastic application.

Academic Articles & Research

"The True Worldliness of Advertising: Apologia pro Vita Mea"
Michael Prewitt, Theology Today 60 (2003): 384–96.

"Selling Goods and Selling God: Advertising, Televangelism and the Commodity Form"
Janice Peck, Journal of Communication Inquiry 17, no. 1 (Winter 1993): 5–24.

News Reports

“Leading Christian Agency Reveals Top Secrets for Ministry Growth”
Christian Newswire

Religion & Ethics Newsweekly
PBS

"Pope: Adults Lure Kids into Consumer 'Dead End'"
USA TODAY

Synodical Money Well Spent?
One Lutheran church's $25,000 ad campaign
(Save the LCMS! blog)

Producers

Adams Graphic Design & Advertising Agency

Marketing Ministries
A Christian Advertising Agency

Faith-Based Marketing Summit

Commentary & Criticism

Brands of Faith
Blog

New Breed of Advertisers
Blog

“The Art & Ethics of Fundraising”
Christianity Today

“Sea-Monkeys and Other Monkey Business: Ethics in Christian Marketing”
Ministry Marketing Coach

“The Vatican and the Ethics of Advertising”
plasticbag.org blog

Satire

Church Signs
Purgatorio

Google Ads: Love & Seek
Purgatorio

Christvertising
Christvertising.com

Further Reading

Brands of Faith: Marketing Religion in a Commercial Age (Religion, Media and Culture) by Mara Einstein

The Story Behind Lovemarks
Kevin Roberts – CEO Worldwide
Saatchi & Saatchi ideas company